Work
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WAAW Social Commerce (3)
WAAW Social Commerce User Experience proof of concept. Integration of social media and entertainment into an ecommerce experience. A fully defined digital customer experience concept for one of Europe's largest loyalty program groups, Group ID. The board unanimously approved the concept for production. -
Southwest Airlines (3)
Southwest Airlines Boarding School. A customer experience change communication website about the new Southwest boarding procedure. Executed in pure Southwest style and verve. The payoff is a customized "diploma". The program was so successful, it created an instant buzz on Southwest's customer blog and fan letters to Southwest's President. -
QRS Music / eCommerce Platform (3)
QRS Music's online retail platform handles a large variety of product categories. From electronics, to piano parts and music CDs with more than 10,000 individual products. The new platform improved online merchandising dramatically and the new user experience with streamlined shopping has yielded over 80% increase in online sales. -
HeartOne (2)
A branded heart health outreach effort developed for the HCA group of 9 Dallas area hospitals. The website focuses on a highly engaging and entertaining approach to heart health education with the use of interactive video hosts who respond to user input during online surveys and fun quizzes. The website received a 75% very high user rating through an independent user testing group. -
HCA / Scoliosis Center / Medical Center of Plano (2)
A new Scoliosis specialty center was being developed at Medical Center of Plano. A simple website in large part dedicated to an all powerful patient testimonial. The patient story can be viewed linearly or taken one specific area at a time, thus creating further interest in the testimonial and the incredible restorative spine procedure behind this amazing personal story. -
RPG / Paw Safe (3)
RPG / PawSafe is a new line of environmentally safe house cleaning products marketed to pet owners. A microsite tying into Facebook, Twitter, and You Tube. Three "dog humor" videos were produced to generate viral traffic. Thousands of hits were recorded within the first month of the site going live.